Most that are familiar with RBC recognize this as a huge banking institution in Canada. But like many of the other banks they recognize the importance of the Canadian music industry.
This is a program or platform that has been created online by the RBC that is totally dedicated to the music world. To begin with it’s a great platform for the music and entertainment fans. Many come here to find great deals on tickets that they may otherwise have difficulty getting. The one catch is to access this program you will need to be signed up with online banking. So, in reality, the bank is using this type of resource to benefit themselves as well. Which is understandable.
RBC has been strongly behind the Canadian Olympians. To tie them into the music platform they are encouraging visitors to the RBCxMusic platform to tune into Spotify to follow the music that the Olympians seem to enjoy.
Like many of the other financial institutions the RBC is involved in the growth and promotion of young artists. Not just in the field of music but in the other arts as well. It is commendable that RBC is diversified in its community involvement. One of the many noteable projects is the support of the Ensemble Studio Program through the Canada Opera Company. Then added to this is a long list of other music related projects that the bank has helped to support. Some of which are several festivals.
When a large corporation like the RBC supports the arts and music they are providing a good service to both the performers, those related to the industry and the fans themselves. Many young artists struggle to get a start and with help and support it is often enough to help them achieve their goals.